Reviews are a very important component of affiliate marketing. Always show your readers the pros and cons of a product. Assuming you don't promote crap product the pros will take 90% of the review and the cons maybe 5%. Your goal, in the end, is to leave the impression that you shared some kind of secret and, also, you helped the reader in making the best choice.

The reasons were clear to me after comparing 2 campaigns, one focused on a single product, writing like that product was the best thing on earth (it was good but not quite the bible :D) and the 2nd campaign focused on a decent head to head between the product from the 1st campaign and another product. Guess what, the first product sold better from the 2nd campaign...

This is a nice written report about the power of reviews in affiliate marketing. Quoting from it :

• People like to feel you’re in their “corner”.
• People don’t like being “sold” to.

The basic rules of any review are :

• Recommend products you’ve tried that really work
• Show people how to solve a problem
• Make a connection, and enjoy a relationship with your readers

You can download the full report, free, in the IMguru.biz IM Free Downloads section :

The Power Of Reviews In Affiliate Marketing
Reviews are said to be the most important component of affiliate marketing. There are some subtle and not-so-subtle reasons for that. People like to feel you’re in their “corner”.  When an affiliate marketer takes the time to nurture the members of her niche, solve their problems and look out for their interests, each member comes to trust the person who does good things for them – and consistently helps them succeed. How do you do all these good things?
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