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| Finding suitable affiliate products for your market |
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| Internet Marketing - Affiliate Marketing | |||||||
| Sunday, 04 April 2010 06:43 | |||||||
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Right at this moment, at this very moment as you read these first few words of this book, there are thousands of online marketers both new and more experienced who are trying to generate an online income from affiliate marketing. They are people who, instead of creating their own product or service to sell as the basis around which they build their online business empire, have chosen to sell other peoples products or services in return for a commission for every successful sale. Some of these individuals will be spectacularly successful in their affiliate marketing efforts, generating five or even six-figure sums every month from affiliate sales. The majority however will never do much more than make a few dollars here and there from affiliate marketing, never really getting much beyond the first step of affiliate marketing. There are many reasons for this, amongst which one of the main problems is the fact that affiliate marketing is an ultra competitive business, a fact which I believe many would be affiliate marketing success stories vastly underestimate.
But, if you take a moment to think about the nature of affiliate marketing, the size and scope of the problem should be obvious. As an affiliate marketer, you attempt to generate sales commissions by promoting and marketing products or services that are created by other people. Most commonly, you will do this from your website (although it is not strictly necessary to have a website to promote as an affiliate) as will hundreds or thousands of other individuals who are pushing the same product or service. And there is the crux of the matter. There are hundreds of other people who are doing exactly the same thing as you to generate affiliate sales. Unfortunately, not only are all these people pushing the same product or service, the majority of them will be doing so in exactly the same way. Consequently, whilst the most successful affiliate marketers always strive to do something different, the vast majority who remain average appear content to be the same as everyone else in their market. Do this, and your chances of achieving the kind of success that you want to achieve as an affiliate are significantly increased. However, if you continue to do the same as everyone else – doing what you’re probably doing at the moment – the chances of taking a giant leap forward are considerably reduced. This report is therefore going to focus on two distinct aspects of achieving long-term affiliate marketing success. Firstly and relatively briefly, I am going to highlight how you can build your affiliate marketing business in a way that vastly increases your chances of being successful. As this is a way of constructing an affiliate marketing business that is not used by 99% of your competition, it will make you stand out in your potential customers mind if it does nothing else. Secondly however, I and going to show you exactly how you stand out in the prospects mind and how you convince them to become a customer of your business using bonus products which give you a significant edge over the majority of other would be affiliate success stories. Finding suitable affiliate products for your market The first thing that you need to do in order to achieve success as an affiliate is to find a product or service that people want to buy. Logically speaking, if you are promoting a product that no-one wants to buy, the chances of achieving success are limited from the outset, so you must promote a product or service that people are interested in getting their hands on. Many online marketers would recommend that you find a market sector or niche where there are plenty of people searching for information and there is money being spent as your first line of affiliate marketing attack. However, I would suggest that it makes more sense to do things the other way round, to find a product or service that people are likely to want to buy first. After all, it is your product that convinces people to buy, not the market niche you are operating in, so find the product first. For example, if you are promoting a particular brand of diet pill because you research has indicated that this specific pill is extremely popular, it is still a fact that the only people who are going to buy this pill are those who have an immediate desire to lose weight. Thousands of people who have no interest in buying weight loss pills might be looking for information about weight loss, but only the people who are thinking of buying are looking for specific product information. If you have followed the traditional thinking of finding a niche first and then finding a product to match that niche up to now, I would suggest that you try thinking the other way round from now on. Find your product first and then match it to your market. There are lots of different ways of finding affiliate products or services that are selling like hot cakes. Using Clickbank, finding popular products requires nothing more than typing in a keyword search term indicating a market in which you might be interested in working and hitting the ‘Go’ button on the ‘Marketplace’ page. In this case, we are searching for the most popular dog related products: As there are over 100,000 active affiliates who are working with Clickbank products, you always know that the products featured at the top of the results page are extremely popular. And because you sign up with Clickbank once (for free) to have the opportunity of promoting any products you find on the site immediately, using Clickbank means that you can get your affiliate marketing career launched almost instantly. Using a site like Commission Junction is a little more complex because you have to apply to and be accepted by every individual affiliate program manager you find through the site. Nevertheless, you can once again use this particular site to find which products or services are most popular in any given market in which you are interested in being involved: Once you open your account and click on the ‘Get Links’ link at the top of page, you see all of the general categories in which affiliate programs are being offered through the site. If you were to click on the ‘Nutritional supplements’ link as an example, this is what you would see, with the most popular products in this particular market shown at the top of the page: The EPC figures shown are average earnings over the previous three months or seven days for every 1000 clicks on the adverts which are provided by Commission Junction affiliate program managers to affiliates. Hence, the companies that are shown at the top of every category listing are those from which you are likely to earn the most money based on current statistical information. Another option for finding suitable affiliate products is to search Google or any of the other major search engines for information about companies who offer affiliate programs in your market directly from the own site. Not every affiliate manager uses a network like Clickbank or Commission Junction, so this is a good way of finding some more ‘under the radar’ affiliate programs. In order to find programs of this nature, input the kind of information that you’re looking for together with the word affiliate to highlight the programs that are available. As an example, if I were still focused on the nutritional supplements market, this is the search term that I would use: There are 700 sites reporting information of the kind that I’m looking for and as you can see from the natural search results on the left-hand side of the page there are plenty of nutritional supplement affiliate programs which are being offered directly. Read the rest of the Creating Perfect Bonus Packages for Affiliate Marketing here :
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