Of all the marketing methods and strategies, there’s a definite wrong way and a right way to go about CPA marketing.

“CPA” stands for “cost per action” – and (unlike Pay-Per-Click, where, no matter what action is taken, you are still credited simply for the click-through), a specific action has to be taken by the person clicking through, before you can receive any compensation.

Some of these actions could be:

• Providing an email address
• Providing a name and email address
• Providing a zip code
• Providing a phone number
• Providing full contact information
• Making a purchase
  
  

You particularly need to know what you’re doing, if you’re planning to experiment with CPA marketing, because the results in a huge percentage of all cases are typically small – often less than the sign-up fee, if there is one; or PPC ads you may be using to drive people to your site.

And there are definitely certain CPA areas that pay significantly better than others. You need to know what these are, so you can make sure you use them wisely and well.

Why is CPA better than PPC (Pay-per-click)?

Well, for one thing, with PPC, you’re the one doing the paying – you’re the advertiser. With CPA, you’re the one who stands first in line to receive the giant Twinkie.

CPA Networks

These offers are typically managed through large CPA networks such as Neverblueads and Share-a-Sale. Typically, you are required to sign up first for these networks – and wait for approval. Knowing the best ways to get yourself legitimately approved is the first of our CPA “must-learns”.

These large networks have whole sets of criteria, often quite different from what Joe Lonely Marketer might be concerned with, when he’s considering you as an affiliate.  (And yes – CPA networking could be seen as a form of affiliate marketing.)

You can, of course, market with CPA offers without going through a network – but there are 5 major advantages to going the network route:

1. 1. Advertisers feel secure and professionally handled with CPA networks. They know they are less likely to be victims of CPA fraud
2. 2. Advertisers don’t have to do any work: You capture them actual subscribers they can follow up with at their leisure – they reward you for that
3. 3. The payout rate is usually higher with a CPA network than if you go with an individual advertiser
4. 4. CPA networks often provide all the promotional material (and often tools) you need
5. 5. CPA networks often tend to give extra rewards to good affiliates who generate results

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Learn About CPA Marketing
Of all the marketing methods and strategies, there’s a definite wrong way and a right way to go about CPA marketing.
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