You've heard it once, you've heard it a million times, the money is in the list. And if you are an online marketer who is looking to establish a foothold in your market, while consistently building your brand and a solid relationship with your market, you'll quickly discover that email marketing is one of the most important aspects to your online marketing.

So, what exactly is email marketing and list building?

If you are new to the idea of building massive campaigns and making money with email marketing, here is a quick overview of what it involves and how it can benefit any online business you are involved in: With list building, you are creating squeeze pages (also referred to as opt-in pages) that offer potential subscribers with the option to join your list or newsletter, in exchange for free information such as an ebook, report, course, etc.

Each time a visitor to your squeeze page enters in their name and email address, they are added to your database, and become an active subscriber of your autoresponder. List building allows you to connect with your target audience, and helps faciliate the process of an active subscriber becoming a customer, by giving you the opportunity to direct them to specific products, exploring what your target audience is actively buying, and what kind of products or services they are likely to purchase from you.

With email marketing, you take this database compiled of verified leads who have chosen to confirm their request to join your list, and you send out a balanced campaign that features both free content, useful information and helpful resources, with paid advertisements, affiliate marketing products and promotional emails. When it comes to setting up an email campaign, you can choose being developing a single opt-in campaign or a double opt-in one.

With single opt-in, the prospect only has to enter in their name and email address to be instantly added to your autoresponder, however with a double opt-in requirement, they must confirm their request prior to being added to your list.

For the most part, professional marketers use double opt-in simply to actively verify subscription requests, and to avoid any possible problems with sending unsolicitated email, while following the CANSPAM act, which requires that potential subscribers confirm or verify their request to join a list, by clicking on an activation link sent to their email after initially signing up to an autoresponder.

Creating A Killer Squeeze Page

Every email marketer needs a squeeze page. After all, a squeeze page houses your opt-in form and provides a place for your contacts to find you, evaluate what you are offering and make the decision to become an active subscriber of your list.

When it comes to developing fully functional, effective squeeze pages that drive in traffic and flood your autoresponder with fresh, hungry buyers, there are a few elements that absolutely must be implemented into your opt-in page.

For starters, a squeeze page is very similar to a salespage in terms of its primary function is to pull in customers and motivate them to take action, in this case, subscribe to your list.

That call of action is essential in creating high preformance squeeze pages, and you must place emphasis on ensuring that your visitors are directed to fill in the opt-in form, otherwise they will not be added to your list.

Apart from its main intention however, a squeeze page and a salespage's actual structure is very different. With sales pages, they are typically designed to offer as much information about a particular product or service as possible, since the main focus is on transforming a visitor into a customer.

Discover more Email List Building secrets and strategies in this killer list building guide :

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