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eBay Classified Ad System PDF Print E-mail
Internet Marketing - General Marketing
Saturday, 27 March 2010 08:50

eBay Classified Ad System was brought up to the spotlight when eBay decided that downloadable products can only be sold through eBay Classified Ad System. With this eBay section growing in importance, the need for a guide - for maximizing profits in eBay Classified Ad System - was growing.

A classified ad is nothing more than the normal eBay type listing with two important differences, you do not do any direct selling on the eBay site and you must list your selling price.

The eBay Classified Ad System

eBay has a classified ad network as part of their total eBay site. This feature has been around for a while but has recently been thrown into the spotlight due to eBay’s new policy on digital downloadable products.

What Is A Downloadable Product?

A downloadable product is any product that can be delivered to your customer in some digital fashion and does not have to be physically delivered to your the purchasing customer.

What Exactly Is An eBay Classified Ad?

Here is what eBay officially says about a classified ad: Use Classified Ads to list items, services, or properties for sale in order to generate multiple leads. This format does not enable buyers and sellers to transact online through eBay nor is eBay Feedback available.

How Is An eBay Classified Listing Like An eBay Auction Listing

· Both the classified and the auction listings can have identical descriptions.
· Both the classified and the auction listings will show up in keyword search results the same.
· Both the classified and the auction listings will show up in the assigned category the same.
· Both the classified and the auction listings can link to your about me page.

How Is An eBay Classified Listing Different Than An eBay Auction

· In an auction the transaction is conducted directly through eBay.
· With a classified ad, no transaction takes place on eBay.
· An auction can run from 1 to 10 days.
· A classified can run for 30 days.
· An auction has a listing fee based upon the starting price of the item.
· A classified ad has a fixed fee regardless of the price of the product.
· An action sale is subject to final value fees.
· A classified transaction incurs no final value fees.
· An auction allows both the buyer and the seller to leave feedback.
· A classified ad does not allow anyone to leave feedback.
· An auction cannot have an opt in box to collect names and email addresses.
· A classified ad can have an opt in box to collect names and email addresses.
· Classified ads can only be placed in certain categories.

What You Will Need Before You Set Up Your Ad

You will need a PayPal account if you do not already have one. You can sign up for a PayPal account at paypal.com. You will need to have your own website or a web address that can be used to store your eBooks online where your customers can download them. The best choice is to have your own website. This will allow you to do more selling and use eBay Classified ads in many different ways.

How To Use Classified Ads To Make Money

There are two main purposes to a Classified Ad. The first is to sell something. You do that using this system which has been approved by eBay:
(This system is explained FULLY in later chapters for you)

1. TRAFFIC TO CLASSIFED AD
2. OPTIN BOX on CLASSIFIED AD
3. BUYER HAS TO CONTACT YOU TO ORDER
4. SEND SALESPAGE LINK TO BUYER
5. THEY BUY THRU PAYPAL DD-button
6. THEY GET EMAIL FROM DD SOFTWARE SAYING PRODUCT ON WAY

The second is to build a list. Each one requires different components to be part of your ad.

If you want your ad to sell an item directly then the easiest way to do that is to place an email address directly in the ad, eBay conveniently allow this.

How To Add An Opt-in Box To Your Classified Ad

One of the primary functions of an eBay Classified Ad is to generate leads. Leads are (or should be) the be all and end all of your business. A lead (or subscriber) is far more important than ANY sale you make.

Check the 70 pages ebook eBay Classified Ad System in IM Store :

eBay Classified Empire
eBay Classified Empire
$2.39
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