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| Internet Marketing - General Marketing | |||||||
| Monday, 15 March 2010 20:26 | |||||||
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Almost every internet marketer about the importance of article marketing in creating backlinks, exposure and boosting page rank. But there is one added dimension many people overlook – Web 2.0 sites. Web 2.0’s interactive capabilities capabilities make it the most powerful means of creating a network of backlinks almost instantly there is – particularly when you use it with article marketing. Don’t just submit your articles to directories: Create and test the response from sites like Hubpages, Yahoo Answers and Squidoo too. (They allow you to add keyword tags.) Guidelines have changed on both sites over the last year, but you can still drive traffic to your blogs or promotional pages, if you are careful to follow their guidelines. When you’re writing any article – for blogs or directories - pay particular attention to your first paragraph. Your first paragraph or its first few lines are what normally appears as your feed summary in Web 2.0 article directories like Zimbio. Create a punchy, irresistibly curiosity-rousing intro sentence or two so that people will click on your blog link to keep reading. (You don’t have time for a “slow warm up” in your intro.) (You probably already know your headline should contain your primary keyword and make people want “more” – be mysterious, but not obscure.) Use short sentences with “action” verbs. Use the word “You” and talk directly to your reader. Invest in posting articles on sites that have RSS feeds, so that you are automatically syndicating your content. What this does is create instant back links, because when the RSS feed for that sites updates, all the other sites using that RSS feed automatically update too. Think of RSS as rocket fuel, compared to ordinary gas. It goes without saying that you should burn an RSS feed for all your blog sites, too. In fact, until you’ve created that RSS feed and made sure there’s a button on your blog, your blog is not complete. This is a snapshot from :
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