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Facebook Marketing Guide PDF Print E-mail
Internet Marketing - Social Networks
Sunday, 14 March 2010 08:36

What is Facebook?

If you have ever heard anyone talk about a social networking website, then Facebook may be one of the websites that they were referring to. That is exactly what Facebook is. Facebook is a social networking website that was founded by Mark Zuckerburg in February 2004. The Facebook website was first created for the students of Harvard University and then expanded months later to other ivy league universities. Eventually, the website became open to high school students and after that, Facebook was open to anyone with a valid email address who was of the age thirteen and older.

What is all the Hype about?

Facebook is one of the most popular social networking websites on the internet today. In fact, Facebook has more than two hundred million registered users who maintain an active status on the website. Facebook is extremely popular and here are some of the reasons why Facebook is so successful:

Ÿ    Facebook provides members with a way to keep in touch or reconnect with old friends, family members, and classmates.

Ÿ    Facebook also provides the opportunity to meet new people and stay connected with existing friends.

Ÿ    You can create a full profile for yourself, which includes room for an “about me” section,

favorite quotes, favorite movies, favorite books, and favorite music.

Ÿ    Your Facebook profile gives you the option to display information such as relationship status, religious views, political views, age, and location among other details.

Ÿ    You can upload photos, create photo albums, and view the photos of friends. You and your

friends can view each others photos and comment on the photos.

Ÿ    You can send comments, messages, and instant messages to your friends.

Ÿ    Update your status to let your friends know what your thinking or what you are doing.

Ÿ    Join groups, causes, and become a fan of pages.

Ÿ    Enjoy the thousands of applications on the Facebook website. Play various different games or send virtual gifts to your friends.

Public or Private?

You can choose to leave your Facebook profile public or you can make your profile private. This means that only your added friends can view your profile and the content on your profile. There is also a friend search option that allows you to look up old friends to see if they have a Facebook membership. There are so many things to do on Facebook. It is no wonder that there are more than two hundred million active members today, and the popularity of the website just continues to grow.

How Joining Causes on Facebook could Boost Business

If you are a member of the Facebook community, then I am sure that you have noticed a feature on Facebook for causes. You have probably received invitations from friends to join a particular cause since you have been a member of Facebook. Just because you are a business does not mean that you should not join causes.

However, you do not want to join any causes that are anything too radical because you could lose business. This means that you should avoid joining any causes that are controversial, such as causes that are geared toward a particular religion, race, belief, or politics. Joining causes is a great way to boost your business if you do it in the right way.

How Joining Causes can help your Business:

Joining causes can help boost your business if you do it in the right way. By the right way, this means that you avoid joining any cause that is too radical. This was explained previously though. Joining causes such as health causes like fighting different types of cancer, cancer

research, stopping abuse, cure for cancer, cure for aids, fighting poverty, helping the needy, and other important causes can help your business and here are the reasons why:

Joining these causes show your existing Facebook friends that you care.

Joining these causes also shows members of the cause that you care and support the cause.

Joining a cause and giving your support could result in other cause members to support you.

You are also getting the word of your business out to a large amount of people on the Facebook community.

Joining causes and participating in the Facebook community goes to show Facebook members that yes, you are a business, but you are on Facebook to do more than just do business.

The previous mentioned suggestion is one of the most important. A lot of people overlook businesses on Facebook because they feel that gaining business is all the business is about.

Causes show you care

Joining causes is a great way to support things that you truly do care about, gain respect from other cause members and Facebook friends, and spread the word of your business to a large amount of Facebook members. However, it is very, very important to avoid joining causes that are controversial or radical. This is because you may gain support from people who share the same view, but lose support from customers who have an opposing view.

About Facebook Advertising

You have probably heard about the social network website called Facebook. It is one of the most popular social networking websites on the world wide web today. Businesses and organizations, amongst various others, have seen the extreme popularity of Facebook as a great business move that they should capitalize on.

Facebook has more than two hundred million active members as of today, and the popularity of Facebook continues to grow on a daily basis. For this reason alone, it is no wonder that advertising on Facebook became popular. If you are looking to advertise on the Facebook website, then here is everything you need to know.

Advertising on Facebook:

 

Advertising on Facebook is a brilliant idea, and it is an exceptional business move for any business to make. Where else can you reach two hundred million individuals? The only answer to that question is Facebook. You can reach two hundred thousands individuals on Facebook with your advertisement. Advertising with Facebook is easy, and because of the increased interest in advertising on Facebook, Facebook created an advertising option. Here is how it works:

You can reach an audience of over two hundred million individuals all over the world. With your advertisement, you can attach social actions, which means that the users who view your advertisement will be users that the advertisement would be most relevant to. You can create a demand for your product.

You can easily and quickly create your Facebook advertisement with the ad creator. With the ad creator you can create text and image ads.

You can advertise on your own website or advertise on the Facebook website. You can select a pay per click advertisement or an impression advertisement

You can watch the progress of your advertisement through advertisement statistics. Edit and modify your advertisement to increase your success.

Your Facebook Advertisement:

Here are some things you will need for your Facebook advertisement

Decide whether you want to advertise on your own website or on the Facebook website. You will need to have the link for the page you would like to advertise on.

Prepare the text for your advertisement. Your advertisement title can be a maximum of twenty five characters and your body can be a maximum of one hundred thirty five characters.

Select a photo that you would like to upload and use for your advertisement. Make sure the photo is relevant to your advertisement and that it is appropriate. The image will be resized to 110px in width and 80px high.

Advertise for your Business on Facebook by Updating your Status

Becoming a member of the Facebook website and creating a profile for your business is just the beginning of how Facebook can be extremely helpful to your business. With Facebook, businesses have been able to spread the word of their business to an enormous amount of people world wide, gain new business, grow their business, and expand their business.

The Facebook community is the ultimate community to advertise to seeing as how there are more than two hundred million active Facebook members today and counting. One of the easiest ways to promote and advertise your business is through your Facebook status.

How updating your status can help your business:

If you have created a Facebook profile for your business, then chances are you have noticed the status box at the top of the page that says “What’s on your mind?” In this box, you can type whatever you want and then hit the “share” button which then shares your status with all of your Facebook friends.

Your Facebook friends may not be visiting your Facebook profile on a regular basis, but a status update is something that will appear on their page. Here is how you can make the most out of updating your Facebook status:

Update your status on a regular basis. This keeps your Facebook friends aware of your existence.

Use your Facebook status to inform your Facebook friends of new shipments or new merchandise that you have received.

Update your status about new services or new products.

Your status can be used to inform Facebook friends of any changes in the business or changes in operations.

There is nothing better than a sale! Update your Facebook friends when you are having a sale.

Update friends about promotions or discounts, such as buy one get one half off or free shipping.

Use your status to encourage your Facebook friends to refer a friend to your Facebook page. Provide an incentive, such as a discount if the friend says that they heard about your business through one of their friends.

Update your status if you are offering any sort of promotion such as free shipping or discount on orders over a certain dollar amount.

Facebook status is powerful

Your Facebook status is a very powerful tool. You can not force people on Facebook to look at your Facebook profile, but you can update your status which will show up on their Facebook page. You are bound to see results from updating your status, and your friends may be glad that they read the update if it is regarding a good sale.