What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of optimizing your website with the goal of increasing your search engine ranking and ultimately your traffic and sales. It involves researching your keywords to find good phrases for your website, placing these keyword phrases strategically on your website and then improving your ranking by increasing the number of backlinks to your website.

Tool #1 – Google Adwords Keyword Tool
Where? https://adwords.google.com/select/KeywordToolExternal

What? This tool allows you to research keywords. It tells you the approximate average number of searches per month for a keyword phrase and also suggests similar alternative keyword phrases.

Why? You need to make sure that your keyword phrase is actually being searched on before you optimize your website. Optimizing your site for a keyword that nobody searches will mean that you get very little or no visitors from the search engines.

How? Enter your keyword phrase in the box, choose your language and country (or “all countries and territories” if your website is not country specific) and submit. Choose “Exact” from the drop down menu.

Tool #2 - Wordtracker Free Keyword Suggestion Tool
Where? http://freekeywords.wordtracker.com

What? This is another keyword research tool. Enter some keywords and you will receive a list of up to 100 related keywords and an estimate of the number of daily searches for each keyword phrase.

Why? No keyword research tool is 100% accurate, so if you are serious about keyword research it is worthwhile checking your keywords in two keyword research tools. The

Google Adwords keyword tool and the Wordtracker keyword tool are the best free keyword tools that I know of.

How? Enter your keyword phrase (e.g. dog training is the chosen keyword phrase in the above screenshot) and press the “Hit Me” button. You will then receive a list of related keyword phrases along with the estimated number of searches per day for each phrase.

Read about the rest of FREE SEO Tools in this free ebook :

Free SEO Tools explained
In this report you’ll learn about 10 of the best search engine optimization tools. You can use these tools to help you research your keywords, check your website is optimized correctly, track your backlinks, monitor your rankings and more.  The best thing is all of the tools mentioned in this report are absolutely FREE!
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