Traffic is more than a list of names that represent people. It’s all about healthy flow and activity at your sites – the sort of activity that not only keeps your business and web presence alive, but really helps your sales grow… and grow. And if you haven’t yet built your list, you’ll need to make sure you drive people to your sites – and keep them coming back again – with no lags and lulls in the flow. Here are 21 powerful strategies, to help you generate a steady stream of healthy traffic.

2. Think of your headlines as if they were Twitter posts and your opening paragraphs as if they were RSS feed summaries:

On Twitter you’ve got less than 2 seconds to make people decide if they want to click… or pass. It’s the same with every sales page, landing page, blog post or article you create:  With every headline or opening paragraph – you’ve barely got 2 seconds to grab your reader’s attention and make them curious enough to “engage” in a single line or two. To get a feel for creating this immediate interest and impact, go look at the summaries for some of your RSS feeds. See which ones feel punchy and make you want to read more – and which ones feel dull and incomplete. The ones that feel dull and incomplete will be the ones with the slowest starts. You’ll notice that these ones never get around to presenting the hook – the summary ends before the author has meandered to the point. So never, ever waste your first paragraph with “warm-up stuff”. (And do put your keyword in your first line and headline, for blog posts and articles!)

3. Use long tailed keywords as your site’s Page name or blog post Permalink.

Once you’ve carefully selected specific long-tailed keywords to use, make sure you carry this through to the post permalink name or page name. Search engines pay attention to titles, when they’re looking for results on a phrase a reader has inputted… http://www.squirreldeterrent.com/10-tips-for-squirrel-proofing-your-birdfeeder.html is going to bring you way more traffic than: http://www.squirreldeterrent.com/tips.html

4. Use Google Analytics to test your sales or landing pages.

It’s free – and provides complete instructions so that even beginners can use it. And here’s a quick, easy way to calculate your conversion rate:

• “If  5 sales resulting from 100 clicks = .50 in your stats, then your conversion rate is 5%”

– just use that simple line as a Mini-mini-template to figure out your own statistics.

5. Only choose one component to test on any page.

You won’t be able to tell which change produced your new result, if you change several components at once. Was it the new graphic?  The new header?  The new headline? Adding those 2 testimonials? You’ll never know, unless you test one change at a time. Focus on your headline – this is most often where the trouble lies – then when you’ve got that thoroughly tested and the best version decided upon, move on to another page component.

6. Larger sites with more pages or resources command more traffic.

It’s as simple as that. Search Engine bots translate more pages as “more value” – and so do people who like to visit. Minisites have their place – but if you’re going to be using PPC on them, these Minisites need to be beefed up for maximum Search Engines placement.

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Strategies For Generating More Traffic
Traffic is more than a list of names that represent people. It’s all about healthy flow and activity at your sites - the sort of activity that not only keeps your business and web presence alive, but really helps your sales grow - and grow. And if you haven’t yet built your list, you’ll need to make sure you drive people to your sites and keep them coming back again with no lags and lulls in the flow. Here are 21 powerful strategies, to help you generate a steady stream of healthy traffic.
2010-03-17  212.61 KB 69