If you have been marketing on the Internet for at least a year then its a good chance that you have heard of Google trends www.google.com/trends.

This is a free tool that Google provided their users since 2004 so that they can see what are the
current hot 100 searches in Google. In short, Google trends is an myriad of the hottest searched terms in their system. In addition, in 2008 Google came out with an complimentary service to Google trends which is called Google insights to search: http://www.google.com/insights/search.
Google insights provides additional information on keywords such as a graphical interface that shows the trends of the keyword starting from 2004. It also displays which geographic regions are most commonly searching for a particular keyword which provides any niche marketer useful data. As you can imagine, Google trends will come into play in our marketing technique by helping us analyzing what current keywords are hot so that we can quickly snatch traffic off the trend.

Another good trend tool to use is Yahoo Buzz log which analyzes the top 20 recently searched keywords in their system. You can check it out here: http://buzzlog.buzz.yahoo.com/overall/. Last, another interesting trend site is ebay pulse. It features what keywords are commonly being searched in the ebay system. Here is the url: http://pulse.ebay.com.

Digg http://digg.com/ is a popular social news site. As you may already know, Digg is user generated, which means that users submit and vote on the content. It is kind of like an userpowered news search engine.

I usually don't bother talking about Digg often because even though you can absorb shattering traffic by being on the front page of the network, your rates for monetizing is generally low compared to other popular social media sites such as Propeller for example. My logic behind this is that Digg users are technology savvy, and know NOT to click on contextual ads, banner ads, and other advertisements.

They also know about affiliate marketing and all that other jargon that web users outside of the marketing niche typically are not aware of.

The users also blow a huge chunk of their lives on there by constantly monitoring the content of the network. A lot of them can detect when an marketer is using the network for promotional interests. Besides all of these glamorous issues, we will still make use of Digg because the search engine prowess of Digg is undeniable, and I will explain how-so later.

With virtually every free marking technique, content will need to be quality and unique. When you use your favorite search engine to search for content you don't search because you want to keep viewing the same content do you? Of course not, you want a variety of different sources of whatever subject manner that you are searching for.

This is where creative content comes into play. This is obviously outside of the subject manner of this product, but my recommendation would be to build a swipe file of attractive headlines. You can use popular news networks like CNN, Yahoo! News, NBC, etc.

An important tip dealing with headlines is to make sure that you spend the most time on it, because they are undoubtedly the most critical element in your marketing campaign. If your headlines does not attract attention, then no one will open your article. If no one opens your article, then your article can not generate users to read it.

If no one reads your article, then no one will click on your contextual advertisements, CPA offers, affiliate links, product links, and etc. Very seldom do a successful headline work forever. However, the fundamental principles that helped made it successfully are still applicable, and will most likely remain so fora very long period of time. Find successful headlines, build and expand them, and then test and track.

Finding popular search terms and then generating content about it in the hope that you will generate lots of visitors is an interesting marketing method, but it could be an awkward marketing method for some. Most marketers will most likely not replicate this everyday or less they have someone that they
outsource content ton a daily basis.

So, thats why I will reveal to you my time tested trend monitoring techniques. Some trends are always trends, and I will show you how to prepare for them so that you can suck in the greatest amount of publicity that you can.

You can use your website, blog, or a third party web 2.0 application to post your content on. Which one do I recommend?

If you do not have your own website or blog url, then use MSN Spaces http://home.spaces.live.com/ which is a third party application. Since it is hosted from a domain that has high authority in Google, your content will get quickly indexed by the search engine spiders. I'm not going to insult your intelligence on how to register a profile on MSN Spaces.

Just follow the instructions from the url. Also, its interesting how you can learn something good from something bad. I will explain what some “cyber hoodlums” taught me about Google trends.

Step 1: Use current hot topics
Step 2: Research the keyword
Step 3: Pick One Or more hot topic keywords that relate to your niche market
Step 4: Find Synonyms and write keyword rich content
Step 5: Publish your content
Step 6: Market Your content
Step 7: Track and Monitoring

Wrap Up
1. Use Google trends to find hot keywords.
2. Filter out appropriate keywords and/ or plan for hot keywords in the future.
3. Post an keyword rich article around the hot topic.
4. Submit a post to Digg.
5. Your article url should be indexed in less then an hour and wait for traffic to flow.
6. Profit, track/test, rinse and repeat.